Question 1

What does a booked site visit cost? Show the math.

Accepted Answer

Worked example using the same planning assumptions as our pipeline calculator, all figures illustrative. Take 1,000 leads at ₹250 per lead - ₹2,50,000 of spend. At a 30% qualify rate, those become 300 qualified enquiries. At roughly one booked visit per 9 qualified, that is about 33 site visits - so the real number is about ₹7,600 per booked visit, not ₹250 per lead. That gap is the whole argument for measuring the third gate. Lift the qualify rate from 30% to 40% with tighter forms and targeting and the same spend works out to about 44 visits at roughly ₹5,700 each - the media did not change, the funnel did. Your actual rates depend on project, price point and city; we replace these assumptions with your CRM data in the first month.

Question 2

Which platforms do you run for real estate, and why?

Accepted Answer

Mainly Google and Meta, because together they cover the whole buyer journey. Google captures the people already searching - by project name, by locality, or against a competitor they are comparing you to. Meta reaches the much larger group who have not started searching yet, by location and life-stage, and retargets the ones who showed interest. How we split budget between the two depends on your project, your price point and how much demand already exists for the location. We decide it from the data, not a template.

Question 3

How do you improve the quality of the leads?

Accepted Answer

Two levers, and both sit inside the ad platforms rather than the property itself. First, the forms and landing pages are built to ask the questions that separate a serious buyer from a brochure-collector before the lead ever reaches your sales desk. Second, and more powerful, is CRM-side conversion tracking. Once your enquiry and site-visit events flow back into Google and Meta, the bidding stops chasing whoever fills a form cheapest and starts chasing the profile that actually books a visit. Junk never disappears entirely, but the cost per genuine visit falls because the platforms are finally optimising to the right outcome.

Question 4

How do you measure whether the spend is working?

Accepted Answer

Against cost per qualified enquiry and cost per booked site visit, wired to your CRM - not impressions, clicks or raw form counts. You get one clear report that sales and finance can both read, reviewed every week against the number we agreed at the start.