Question 1

We are launching in Pune. How fast can leads start coming in?

Accepted Answer

Seven days from brief to live. Day one is a call with sales and marketing to agree what a qualified lead means and which corridors to target, whether that is Hinjewadi, Wakad or Baner. From there it is build the funnel, load the campaigns, go live and route. Build is the landing page, server-side tracking, CRM and WhatsApp routing and lead scoring. Load is Google and Meta structured around real localities and intent. Once live, leads land scored and in the CRM, and weekly optimisation against cost per qualified lead starts immediately.

Question 2

How do you keep Pune leads qualified, not just cheap?

Accepted Answer

The landing page asks the questions that separate a serious buyer from a brochure-collector before the lead reaches sales, and each enquiry is scored on those answers, so a Kharadi site visit is not buried under a stack of idle form fills. The stronger lever is CRM-side conversion tracking. Once enquiry and site-visit events flow back into Google and Meta, the bidding stops chasing the cheapest form and starts chasing the profile that books a visit, pulling the real cost per qualified lead down over time.

Question 3

How do you target buyers in Hinjewadi and Wakad specifically?

Accepted Answer

Google uses location and radius targeting set to those areas, paired with search terms that already carry the locality - a Hinjewadi project search or a Wakad price query - so the campaign meets buyers at the moment of intent rather than guessing. Meta pins the same corridors and layers the interest and behaviour signals the platform documents, then retargets the people who engaged. Hadapsar and Wagholi audiences are built separately, so the targeting tracks where the project actually sits.