Question 1

Are you actually better than the agency we are running with right now?

Accepted Answer

Possibly. Possibly not. We will know inside a 90-day audit. Our team starts every engagement by reading the last 90 days of your Google, Meta and LinkedIn accounts and writing a line-by-line review of what we would change. The audit is shipped as a written document, not a slide carousel. If the existing agency has the basics covered, the audit will say so and the conversation ends with a friendly note. If it does not, the audit explains exactly which keywords, audiences, conversion events and creative themes are leaking budget, and what the math looks like once they are fixed. The most common findings are mismatched conversion definitions between the platform and the CRM, broad-match keywords with no negative pyramid, and Lookalikes built off raw form fills rather than qualified leads. That clarity is worth the audit fee on its own. Most prospects use it as a benchmark whether or not they end up engaging us.

Question 2

How do you structure a Google Ads account?

Accepted Answer

Tightly, and around intent. Campaigns are split by match type and goal, with single-theme ad groups mapped to your real products or services so every rupee chases a specific search rather than a vague one. A layered negative-keyword list stops broad and phrase match drifting onto irrelevant queries. Smart Bidding - Maximize Conversions, or Target CPA / ROAS once there is enough data - runs on clean conversion tracking, not raw clicks. Performance Max sits alongside Search with brand exclusions and audience signals, so it adds reach without quietly cannibalising the branded traffic you would have won anyway.

Question 3

How do you run Facebook and Instagram (Meta) campaigns?

Accepted Answer

Creative-first, because Meta is won or lost on the hook in the first few seconds. Most of the work is a steady cadence of fresh creative tested against your current best performers, with weak variants retired quickly and winners scaled. We run Advantage+ where the account and catalogue suit it, and structured testing where they do not. The Conversions API runs server-side alongside the Pixel, deduplicated, so Apple privacy changes do not blind the optimisation - and audiences are modelled on your real buyers rather than broad interests.

Question 4

How long does SEO take to show results?

Accepted Answer

Months, not weeks - and anyone promising page one in 30 days is guessing. Technical fixes and on-page work can lift pages you already rank for within a few weeks, but competitive terms are a compounding game of content, internal linking and authority that usually shows real movement over one to two quarters. We report the leading indicators from Search Console - impressions, average position, indexed pages, click-through rate - so you can watch the trend turn before the rankings fully land, rather than waiting in the dark for a number.

Question 5

How do you cut down wasted ad spend?

Accepted Answer

Search-term and placement reports, read every week. On Google that means mining the actual queries triggering your ads and adding negatives so match types cannot drift; on Meta it means excluding the placements and audiences that spend without converting. The bigger lever is the conversion signal itself. Once qualified-lead and won-deal events flow back to the platforms, the bidding stops chasing whoever fills a form most cheaply and starts chasing the profile that actually closes - which is where most wasted spend quietly hides.

Question 6

What does onboarding look like in the first 30 days?

Accepted Answer

Week one is a brief and a working session. Our team interviews sales, support and finance to understand which leads close and which do not. The output is a one-page brief covering the qualified-lead definition, the CPL we are aiming for, and the revenue figure that justifies it. Week two and three are foundations. We rebuild conversion tracking on the server side, wire offline conversion import from your CRM into Google Ads and Meta, restructure broken asset groups, and apply the negatives and audience exclusions identified in the audit. By week four, a single Looker Studio view replaces the patchwork of dashboards, and the first set of new campaigns ships with named hypotheses for each test. Every test is logged in the CRM with the budget allocated and the success metric agreed up front, so the next quarterly review is a straight read against those numbers.

Question 7

Do you work with small businesses, or only mid-market?

Accepted Answer

Both. The honest answer depends on the business model and the budget. A founder-led D2C brand with a 3-lakh per month media budget can work with us, and several do. The work is the same shape as a 30-lakh budget, only with fewer concurrent tests and a tighter creative cadence. A typical 3-lakh account runs two ad sets per channel, one creative test per fortnight, and a single Looker Studio view shared with the founder. Where the engagement does not work is when the budget cannot cover the auction. Some specialty B2B keywords sit at 1,200 to 2,500 rupees per click. If the monthly spend cannot buy enough clicks for statistical confidence inside a quarter, paid media is not the right starting point. In that case we will say so and point you to SEO, content, or category outbound first.

Question 8

Can you handle the entire performance stack, or only a single channel?

Accepted Answer

Either. About two-thirds of our engagements run Google, Meta and LinkedIn together with SEO underneath. The remaining third are single-channel, usually Google or Meta, often because another vendor owns SEO or LinkedIn already. When we own the full stack, the value comes from how the channels share data. CRM-side conversion import means Smart Bidding on Google sees the same qualified-lead signal as Advantage+ on Meta. Search Console queries inform creative themes on paid social. Audience exclusions on Meta stop us paying twice for the same buyer who already converted on brand search. The same exclusions feed offline-converter lists back into Google Ads so Performance Max stops bidding on a closed deal. None of this requires fancy tooling, but it does require one team owning the wiring rather than three vendors blaming each other.

Question 9

What visibility and reporting do we get?

Accepted Answer

The leads land in your CRM in real time, scored and source-stamped, so your pipeline is always yours to work - never a list we resell to anyone else. Reporting is one Looker Studio view that sales and finance can both read: spend, cost per lead, cost per qualified lead and ROAS, refreshed daily, with a senior practitioner walking you through it on whatever cadence you prefer. No vanity dashboards, and no numbers that do not reconcile with your CRM.

Question 10

How do you handle attribution after Apple privacy changes?

Accepted Answer

Three layers. First, server-side conversion API on Meta, deduplicated against the browser pixel, plus enhanced conversions on Google. That recovers most of the lost web events and, in our experience, tightens the match rate - illustratively, from a typical 40 to 60 percent range toward something closer to 80. Second, offline conversion import from your CRM into Google Ads and Meta on a daily cadence. We push qualified-lead and won-deal events back into the platforms with the original click ID, so Smart Bidding and Advantage+ optimise to revenue rather than form fills. This is the change that moves the CPL needle the most. Third, we run a quarterly incrementality test, usually a geo holdout on Meta or a Google Ads experiment, to keep the platforms honest about how much credit they are claiming. Attribution will never be perfect after the privacy changes. Triangulating three signals gets close enough that the spend decisions hold up.