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Real estate performance marketing

Ad spend in. Site visits  out.

Livesquare is a performance team behind residential launches across India. We turn Google and Meta budgets into booked site visits - every lead scored, routed to your sales desk and live in your CRM before the ad even cools.

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  • 100+businesses served
  • 30%+qualified-lead rate
  • 7-daycampaign launch
  • 9 / 10clients renew
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By the numbers

Real estate lead generation, by the numbers.

₹300 Cr+ Ad spend managed till date
20 Lacs+ Leads generated
50 Mn+ People reached
30%+ Qualified-lead rate

Senior-run, and counting. Every figure here comes from campaigns our team has run directly - no vanity metrics, no borrowed logos.

Live across India

Leads landing, in real time.

Every node is a market we run campaigns in. The counters climb as enquiries come in - this is what ₹300 Cr of managed spend looks like on a map.

National leads · live 5,02,418
The problem

Most real estate budgets buy clicks. You need buyers.

A launch can drown in impressions and still go quiet on the booking line. The leak is rarely the budget - it is everything between the ad and the sale: junk leads, slow follow-up, no scoring, no CRM. We rebuild that whole chain.

  • Impressions & reach Booked site visits
  • Raw form fills Scored, qualified leads
  • Leads in a spreadsheet next week Lead on your sales desk in real time
  • Cost per click Cost per qualified site visit
What we do

The full lead engine, run by one team.

Six moving parts, wired together. No three vendors blaming each other - the same senior people own the whole chain from the click to the CRM.

01

Google Lead Gen

Search, Performance Max and Demand Gen tuned to project intent and locality. Match-type discipline and a negative-keyword pyramid so budget chases buyers, not browsers.

02

Meta Lead Gen

Advantage+ and instant lead forms with qualifying questions built in. Pixel and CAPI run side by side and deduped, so Apple privacy changes do not starve your lookalikes.

03

Fast Landing Pages

Fast microsites built to capture and qualify in one scroll - locality and intent filtered, with qualifying questions before the lead ever reaches your team. Landing pages that qualify, every time.

04

Instant Lead Routing

Every lead is scored and pushed to your CRM, WhatsApp and sales team in real time. Speed-to-lead under five minutes is where booked visits are won or lost - we automate it.

05

Retargeting & Lookalikes

Chase site visitors who didn't convert and model new audiences off real bookings - not raw form fills. Brand holdouts keep the platforms honest about what's incremental.

06

Creative That Sells Sqft

Scroll-stopping walkthrough reels, launch-offer and price-drop creatives shot for the feed and refreshed on a 14-day cadence so fatigue never quietly kills your CPL.

Everything under one roof

The full Livesquare stack.

Performance marketing, conversion tooling and the plumbing in between - every service run by one senior team, wired to the same CRM.

Google Marketing

Search, Performance Max and Demand Gen tuned to Indian buyer intent, with a four-tier negative-keyword pyramid.

Facebook & Instagram

Advantage+ and instant lead forms, with Pixel and CAPI run side by side and deduped to your CRM.

LinkedIn Marketing

B2B and premium-inventory campaigns with sane CPLs, layered targeting and lead-form sync to your CRM.

SEO

Technical, on-page and content SEO built for Hindi-English search behaviour and local-business schema.

PPC Management

End-to-end paid search and social management, optimised to cost-per-qualified-lead, not clicks.

Live Chat Support

24×7 trained live-chat agents with real-time analytics, turning website visitors into qualified leads.

AI Chatbots

Conversational AI chatbots trained on 10+ years of lead-generation and customer-service data.

oBounce Popups

High-converting, fast-loading, mobile-responsive exit-intent popups that grow your subscriber list.

Online Reputation

Monitor, manage and lift your brand across review sites, search and social before it costs you bookings.

Website Development

Fast websites and landing microsites built to capture and convert from the first scroll.

Website Analytics

Actionable analytics - visits, key events, conversions, downloads and the KPIs that map to revenue.

Uptime Monitoring

A network of probe servers tests your site as often as every 30 seconds and alerts you the moment it goes down.

Planning model

What a campaign month can look like.

Representative campaign shapes across residential, plotted and premium inventory. Indicative of the model, not a promise of identical numbers - your project gets its own plan.

013BHK ResidentialWhitefield ₹58L 5,800+ 26%
02Plotted DevelopmentSarjapur Road ₹26L 3,865 38%
03Premium VillaNorth Bengaluru ₹65L 2,700+ 24%
042BHK LaunchBannerghatta Rd ₹44L 7,140 35%
05Mid-Income TownshipAttibele ₹77L 15,400+ 28%

Qualified-lead rate is the share that passed locality and intent scoring - the only column that matters when the site office opens on Saturday.

Pipeline projector

Move the budget. Watch the pipeline.

A planning model, not a promise - but it is built on the cost ranges we actually see on Indian residential campaigns. Drag to see the shape of a month.

₹5,00,000
₹250

Assumes a 30% qualified-lead rate and that roughly 1 in 9 qualified leads books a site visit.

Total leads / mo 2,000
Qualified leads / mo 600
Est. site visits / mo 66
Cost / qualified lead ₹833
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How a launch unfolds

Brief on Monday. Leads by next Monday.

Five working stages from kickoff to live, inside seven days. Each one ends with something you can actually read.

  1. Day 1

    Brief & benchmark

    A working call with sales and marketing. We define the qualified-lead, the target localities and buyer intent, and the cost we are trying to beat.

  2. Day 2–4

    Build the funnel

    Fast landing page, server-side tracking, CRM and WhatsApp routing, lead scoring. The plumbing that separates a lead engine from a boosted post.

  3. Day 5–6

    Load the campaigns

    Google and Meta structured around locality and intent, qualifying questions wired in, creative shipped with named hypotheses for each test.

  4. Day 7

    Go live & route

    Campaigns live. Leads start landing on your sales desk in real time, each one scored, each one in the CRM before the team reaches for the phone.

  5. Weekly

    Optimise to bookings

    Bid and budget reviews against cost-per-qualified-lead and booked visits. Retire what doesn't pay, scale what does, logged where you can audit it.

Channels & tools

The platforms we run inside, every day.

Google Ads Meta Ads YouTube WhatsApp API Discovery & Video LinkedIn GA4 Meta CAPI HubSpot Salesforce Zoho CRM Looker Studio
Why Livesquare

Why developers stay on the renewal.

01

Qualified, not just plenty

We optimise to the leads your sales team can actually close - scored on locality and intent, not counted by the thousand.

02

Lower cost per site visit

The metric that maps to revenue. Tight funnels and offline-conversion import drive it down quarter on quarter.

03

Leads that stay yours

Every lead lands in your CRM and stays yours. Livesquare does not resell or pass it on. Your pipeline, exclusively.

04

Total transparency

One live dashboard reconciles every rupee of spend against the leads it produced, refreshed daily and in plain numbers.

05

Senior on the account

The person you meet in week one is the person tuning your bids in week twenty. No handoff to a junior desk.

06

Speed-to-lead built in

Automation puts a hot lead in front of your sales team within minutes - because the first caller usually books the visit.

Our standards

What a good engagement feels like.

The number we optimise toward is the qualified-lead rate - the same budget pointed at the site office getting busy on weekends, not at raw form fills.
Qualified-lead ratethe outcome we design for
Leads hit your CRM in real time so your team can call inside minutes. Speed-to-lead is the single biggest lever on booking numbers, so we build for it.
Speed-to-leadrouted in minutes, not hours
We report cost per site visit, not impressions, and the reporting maps straight to your P&L. The metric that matters is the one your finance team can read.
Cost per site visithow we report, every week
Before you sign

The questions developers ask first.

Q.01 · Channels Which channels do you use for real estate lead gen?

The core of the media plan sits on Google and Meta, where buyer intent and reach are highest for residential. The rest is distributed across YouTube, discovery and video placements, plus LinkedIn for premium and commercial inventory. The exact split depends on project type, target localities, buyer intent, budget and the campaign objective.

Q.02 · Quality How do you make sure leads are actually qualified?

Qualification is engineered into the funnel - tight audience and locality targeting, intent filters, qualifying questions on the landing page, and a lead score on every submission. Campaigns optimise to qualified leads and booked site visits, not raw form fills.

The campaign baseline target is a 30%+ qualified-lead rate, and well-matched projects run higher. Real-time tracking and continuous optimisation keep tightening it.

Q.03 · Budget Is there a minimum budget to start?

Campaigns can be tailored to most budgets, but a minimum monthly media budget of around ₹3 lakh is recommended so the data is statistically meaningful inside a launch window. Tell us about your project and we'll model what's realistic before you commit a rupee.

Q.04 · Speed How fast can you go live?

A typical launch is live within seven days - day one for the brief and benchmark, days two to five to build the landing page, tracking and CRM wiring, and live campaigns by day seven. Complex multi-project mandates can take a little longer; we'll tell you up front.

Q.05 · Delivery How do we actually receive the leads?

In real time, the moment they're captured - to your CRM, a shared Google Sheet, email and WhatsApp, whether the lead comes from a Meta or LinkedIn lead form or a landing page. No CRM yet? A dedicated lead sheet is set up for you so nothing slips.

Q.06 · Exclusivity Are the leads exclusive to us?

Every lead lands in your CRM and belongs to you alone. Livesquare does not resell or pass those leads to anyone else, and client confidentiality is non-negotiable.

Q.07 · Transparency How do we know the budget is really spent on ads?

You get a single live dashboard that reconciles spend against leads, channel by channel and refreshed daily. Reporting is in plain numbers - cost per qualified lead, cost per site visit - not a vanity dashboard.

Q.08 · Reporting How often do we get reports?

A live dashboard is available 24/7, and a senior practitioner walks you through performance on a weekly, fortnightly or monthly cadence - whichever you prefer. The number on the table is always the same: qualified leads and the cost to get them.

Closing the dispatch

Get a free media plan & account audit.

Tell us about your project. A senior practitioner reads it, audits any existing ad account, and comes back with a costed media plan inside one business day. No slides, no pitch deck - a number you can take to a P&L review.

  • ✓ Free audit of your current ad accounts
  • ✓ Costed plan: budget, leads, cost per qualified lead
  • ✓ Reply within one business day
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